[{"data":1,"prerenderedAt":47},["ShallowReactive",2],{"q-sec_invest-115-1-024":3},{"exam":4,"examName":5,"chapterSlug":6,"question":7,"related":22},"sec_invest","證券商業務員資格測驗——證券投資與財務分析","c7",{"id":8,"exam":4,"session":9,"qno":10,"question":11,"options":12,"answer":17,"chapter":18,"freq":19,"explanation":20,"difficulty":21},"sec_invest-115-1-024","115-2",25,"人們在做決策時，往往不會整體地考量所有可能的結果，而是將決策分成多個小部分分別評估。這種傾向稱為：",[13,14,15,16],"心理預算(mental budgeting)","基本率忽略(base rate neglect)","認知失調(cognitive dissonance)","心理帳戶(mental accounting)",3,"效率市場假說",2,"心理帳戶(mental accounting)指人們將財富或決策依來源、用途分入不同的「心理帳戶」,分別評估各帳戶的損益,而非整體通盤衡量所有可能結果,常導致前後不一致的選擇(如把股票獲利與薪資分開看待),故選(D)。(A)心理預算為心理帳戶的延伸應用,偏重事前為各類支出設定額度並加以控管;(B)基本率忽略指判斷機率時輕忽母體的先驗比率而過度依賴個案訊息;(C)認知失調指信念與行為衝突時的自我合理化,均非此種分割評估的傾向。","medium",[23,27,31,35,39,43],{"id":24,"question":25,"qno":26},"sec_invest-114-3-014","公司內部人員無法藉由內線消息而獲取超額報酬時，表示此時市場屬於：",14,{"id":28,"question":29,"qno":30},"sec_invest-114-3-023","下列敘述何者為效率市場的定義？",23,{"id":32,"question":33,"qno":34},"sec_invest-115-1-009","有關使用濾嘴法則進行投資決策，下列何者有誤？",9,{"id":36,"question":37,"qno":38},"sec_invest-115-1-010","行為財務學認為多數人非理性，而是有框架相依(framing dependence)的行為偏誤。所謂框架相依是指：",10,{"id":40,"question":41,"qno":42},"sec_invest-115-1-021","買跌賣漲指的是下列何種投資策略？",21,{"id":44,"question":45,"qno":46},"sec_invest-115-1-022","實證研究發現，不論是否為專業或業餘投資人，當他們回想其投資的共同基金的績效時，都會高估其真正的績效。這可用何理論解釋？",22,1787293956266]